About

At VCCP we are fascinated by the changing dynamics between people and brands. This change is driven by a combination of media fragmentation, consumer cynicism about traditional marketing and advertising and the rise of what has been called the “up-load” or participatory culture.

We’ve got some thoughts on where all this seems to be going creatively.

We would like to use this blog to share our thoughts and get yours, afterall as Alan Kay so wisely said in the 1970s “the best way to predict the future is to build it.”

Here’s to building it!

stevev@vccp.com

ameliat@vccp.com